Your identity should be yours: fully owned, portable and independent of any platform.

Beautiful doesn't own your identity, your representations or your relationships. It gives you the tooling to own and publish them yourself. Identity is the primitive; a profile is just one representation of it; your relationships are your own signed artifact. If Beautiful disappeared, all of it would still exist and still verify.

Three people, one architecture, different custody

• Jonathan GreenstedSelf-custody
  did:plc:cpxwprlscnkhoteii7x3kuym

  Self-custody: Jonathan holds his own key and can act with no provider. His identity is portable away from Beautiful at any time.

• Carolyn AdeyemiBeautiful-managed custody
  did:plc:cl3uopyv67ubae4qpkjokgmt

  Beautiful-managed custody: Carolyn authenticates (passkey/OTP); Beautiful holds and can recover her key. She can still rotate Beautiful out and leave at any time.

• Harriet BloomBeautiful-managed custody
  did:plc:eysvz7fouzgrbtg5jps6mf5i

  Beautiful-managed custody: Harriet never publishes a domain or her email. She authenticates to act; her identity remains portable away from Beautiful.